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Wilma & Ethel is based in Downtown Los Angeles and was founded by Kisha Hicks in 2006. The name WILMA & ETHEL came from a combination of her dog's nickname, Wilma (as in Wilma from THE FLINTSTONES) paired with Ethel (Ethel Mertz from I LOVE LUCY) - famous 50's TV gals. Kisha's jewelry, like her company name, has an overriding motif - friendship. Girls who work together, play together, share memories together - that's Wilma & Ethel.